How it works
You work through five sections, and each one looks at your idea from a different angle: the problem it solves, the people it serves, the money it could make, where you fit in, and the evidence for all of it.
Each section pairs short thinking exercises with ready-to-use AI prompts. You paste a prompt into Claude or ChatGPT, and the workbook shows you what to make of the answer, what to push back on, and what to write down. A scene-setting prompt at the very start teaches the AI how to behave, so the conversation stays honest and useful the whole way through. No AI experience needed; the workbook holds your hand at every step.
What's inside
- A 16-page guided workbook, designed to be worked through in an afternoon or a section at a time.
- 25 carefully written AI prompts across the five sections, each with guidance on reading what comes back.
- A scene-setting prompt that sets the AI up to be honest with you, rather than agreeable.
- A bonus prompt that gathers everything you've learned into a one-page snapshot of your idea.
- An evidence file to capture what you discover, so your thinking is all in one place when you're done.
Who it's for
You have an idea you keep coming back to, a career you're still in, and no interest in spending thousands to understand what the idea could become. You don't need a business background, and it doesn't matter who your future business would serve; the prompts work for any idea, any industry and any kind of client.
What you walk away with
Evidence instead of a feeling. By the end you'll understand the problem your idea solves, who would pay for it and what it could earn, and you'll know your confident next step. Some ideas come out stronger. Some point you towards a better version of themselves. Either way, you finish knowing more than you started with, and that knowledge is yours to build on.
Explore and Strengthen Your Business Idea
$29 AUD · instant download
The guided workbook, all 25 prompts, the one-page snapshot prompt and the evidence file. Yours to keep, and to use on the next idea too.
Get the workbookPayment is handled securely by Stripe. The download link arrives as soon as payment is complete.
Questions
Do I need to pay for an AI tool as well?
No. The free versions of Claude and ChatGPT both work well with these prompts. If you already use a paid version, even better, but it isn't required.
What if my idea doesn't hold up?
Then you've learned that for $29 instead of finding out after the website, the branding and the year of evenings. And in practice, the process rarely ends at no; more often it points you to the stronger version of the idea, the sharper problem or the better customer. A year from now this idea is either real or set down with a clear head. Both count as forward.
How long does it take?
An afternoon if you sit down with it in one go, or a section at a time over a week or two. The evidence file keeps your place, so life can interrupt without losing the thread.